Sucking In SUCKS
Stylest / Luxury sculpting swimwear & clothing meant to be lived in.
Objectives
Stylest set out to give women the support they need to enjoy life—even while wearing a swimsuit.
Our goal was to translate that philosophy into imagery that felt fashion-forward, modern, and unapologetically female. No shrinking. Just women fully occupying their bodies and feeling confident and lovely at every size.
This led us into color, movement, and ease.
The visual language balances polish with playfulness, warm editorial imagery.
Production
Locations / South Andros Island, Bahamas & The Hamptons, NY
Tight timelines coordinated around weather, light, looks, separate video crew, and travel
Assets captured with cross-platform editorial, social, e-commerce, and large-format advertising in mind
Post-production: thoughtful retouching that preserved skin texture, body reality, and natural variation — enhancing without erasing
Results
The result needed to feel both aspirational and approachable. Elevated but never out of reach.
This has been a deeply collaborative project, built on trust between brand, talent, and creative. The result feels cohesive because we were all in sync.
From conception through execution, we kept the production efficient and connected to allow space for spontaneity without losing clarity.
Usage / Advertising, Site & Social
Additional Assets
