Denim That Shines
Miss Me / Playful. Glamourous. Cinematic. Confident.
Objectives
Miss Me makes denim that makes a woman feel confident, sexy, the star of her own story.
Belonging & Status
Create a sense of inclusion; be part of a stylish, elevated inner circle.
American Glamour
Blend hometown warmth with glossy, fashion-forward sophistication.
Playful Self-Expression
Celebrate femininity, movement, and personal style through dynamic imagery.
Denim As A Statement
Elevate jeans from everyday wear to a bold, special-occasion essential.
Production
Locations / Greystone Mansion & Skylight Studios, Los Angeles
Historic and storied estate in Beverly Hills with careful rules and a penthouse studio, lots of mirrors, lots of lighting effects, and a tight timeline with a lot of looks, on a celebrity model.
Assets captured with cross-platform editorial, social, e-commerce, plus future press and promotion in mind.
Post-production: A luxurious feel to the video and photos. Adjustments to product, and some comping and gif making.
