The New Classics
Kinderbrook / Luxury lifestyle goods feel warm & aspirational.
Objectives
Kinderbrook Home is all about the love of the Hudson Valley countryside above New York City.
While decorating her family's upstate home, Kinderbrook Farm, founder Brooke Kennan was inspired to create heirloom-quality home goods that capture the essence of her childhood in Millbrook, NY, and her life today.
This was the launch of a totally new brand, so the imagery needed to bring the client’s vision to life.
This led us to warm lighting and eclectic, antique- and flower-filled spaces that both grounded and elevated the products.
Production
Locations / Millbrook & New York, NY
Produced and shot at the client’s own residences, we needed to be quick, low profile, and respectful.
Assets captured with cross-platform editorial, social, e-commerce, plus future press and promotion in mind.
Post-production: All about coloring, warm-tones with subtle shifts; keeping the products in primary focus with dodging and burning. Correcting proportions and angles.
